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Evolution and meaning of the Peugeot brand

Model: Peugeot Peugeot Various
Part: Manufacturer emblem

The Peugeot brand is associated with an iconic symbol: the lion. But what exactly does this feline represent? The choice of this animal dates back to 1858 when Peugeot produced tools for grinding grain, and so the lion represented the characteristics of these tools: the flexibility of the spine compared to the blade, the speed of the cut likened to the animal's run, and the sharpness of the teeth. Over the years, the brand has undergone various stylistic evolutions, towards more stylized images, while still maintaining its strength and pride. Today, the lion represents a majestic animal that embodies strength and power; it also conveys elegance and innovation.

Posted on 10 August 2024 by ScegliAuto

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