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The Evolution and Meaning of the Peugeot Brand

Model: Peugeot Peugeot Various
Part: Manufacturer emblem

Video tutorial

The Peugeot brand is associated with an iconic symbol: the lion. But what does this animal actually represent? The choice of this animal dates back to 1858 when Peugeot produced tools for grain milling, and thus the lion represented the characteristics of these tools: the flexibility of the spine compared to the blade, the speed of the cut likened to the animal's run, and the strength of the sharp teeth.

Over the years, the brand has undergone various stylistic evolutions towards more stylised images, while still maintaining its strength and pride. Today, the lion represents a majestic animal that embodies strength and power; it also conveys elegance and innovation.


Updated on 17 October 2026 by ScegliAuto


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by ScegliAuto

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